Backstory

In 2010 the building of the studio for Sparkydog & Friends and recording of the album led to the formation of Magic Leap Studios, a production company that would focus on cool indie music and animated/CG feature films based on a graphic novel. He traveled to New Zealand to Weta Workshop and struck up a relationship with. Magic Leap was incubated at Weta, Abovitz said.

September 2011, Island Records founder Chris Blackwell invited Abovitz to his GoldenEye resort in Jamaica, the former estate of author Ian Fleming. Abovitz saw people around him looking at their phone screens instead of the stunning natural surroundings. “I thought, ‘I don’t want that anymore.’ And so I realized computing had to change and it had to go inward.” "The world is your new desktop."
 * July 2011 at Comic Con San Diego Magic Leap Inc and Weta Workshop announce "The Hour Blue" (a hidden world, mythopoeia, The Red Morevekian™ King) - feature films and release AR app for phones with String.co

In May 2014, Alan Eustace, a senior Google computer scientist, visited. Eustace, a University of Central Florida grad, is better known for setting, in 2014, the record for the highest altitude free fall jump from 25.74 miles up in the stratosphere. Abovitz says Eustace sent an “epic email” to important people that Magic Leap had something “insanely awesome.” “He’s why we get funded,” Abovitz says. In early 2018, Magic Leap began reaching out to 3rd party partners to give them early access to the hardware and SDK. These were called PEQs, and had revisions model numbers like 4a and 4b. This is very similar to EVT and PVT other companies use in hardware manufacturing. Many types of displays for XR technologies cause the vergence-accommodation conflict. This is due to the fact that your eyes converge on virtual objects that are some distance away, but your eyes are unable to accommodate properly due to the photons from the screen being millimeters or centimeters away. One of the unique prospects of Magic Leap was resolving this conflict, as Abovitz has called other XR displays "unnatural". Magic Leap One: Creator Edition tries to mitigate this through switching between two focal planes, though many more focal planes are needed to completely resolve the issue.

Some of the first features of the first version of the SDK before shipments rollout (yet still) listed here by Paul Reynolds, a Former Magic Leap employee.